Abhimanyu joined Auroville Consulting after pursuing an MBA. He has since played various integral roles within the organization. He initially worked as a graphic designer and expanded his responsibilities to include managing groups, retreats, and contributions to IoT projects. He led the IT team for 2.5 years and coordinated the development of digital tools and websites. He is currently focusing on SEO, relaying Google Analytics insights, and optimizing Google Ads along with the communications team.