This note explores the strategic communication tools that are required to meet Tamil Nadu’s Consumer Category solar energy target. According to the Tamil Nadu Solar Energy Policy 2019, TEDA is a key agency for the promotion of solar energy in the State. There are myriad available communication channels today. Making informed, strategic choices in relation to communication channels that are most appropriate
to the identified target audience will increase the reach of each communication effort and thereby help in achieving the State’s Consumer Category solar energy target of 3,600 MW by 2023.